Wednesday, April 1, 2009

Don't Rename San Francisco's 3RD STREET


Third Street Renaming – Feedback deadline is April 19th

Provide the Department of Public Works with your input about the proposed name change by no later than April 19, 2010.

You may email comments to:

Or submit them in writing to:

Department of Public Works
Bureau of Street Use & Mapping
875 Stevenson Street, Suite 460
San Francisco, CA 94103
Attn: Street Renaming Proposal

For more information call (415) 554-0801 and leave your contact information. A member of DPW’s staff will contact you.

Dear former Mayor Willie Brown:

Politely decline this gesture. Ask for a smaller piece of San Francisco, like a yet unnamed street in Mission Bay or within the Naval Shipyard Redevelopment Area. It will provoke a little less opposition.

Dear Mayor Gavin Newsom and the Board of Supervisors:

Politely decline to support the ill-informed introduction of legislation a year ago by District 10 Supervisor Sophie Maxwell and Legislative Aide John Lau to rename 3rd Street.

The biggest disappointment is with Supervisor Sophie Maxwell and John Lau for agreeing to sponsor the renaming of 3rd St. They know how divisive an issue this will be for our community in Bayview Hunters Point and yet they did it anyway. The road to Sacramento for Mayor Newsom does not lead down 3rd St.

3RD ST is the “Main Street” that runs through the heart of the Bayview Hunters Point neighborhood and community. We identify with it. We feel that losing the name 3RD ST would be a deep psychological and practical loss to the community. It would be a major step back for our neighborhood. The community of Bayview Hunters Point identifies itself with the name 3RD ST; you are not just proposing to change the name of a street, you are changing the name of our community. You are renaming our community.

We are opposed to renaming 3RD ST at all, from Market Street all the way down to Bayshore Blvd. We will not entertain a friendly amendment that the street be renamed from Market Street to Cesar Chavez Street; that ignores the literary legacy of 3RD ST to the South of Market (SOMA) neighborhood (Jack London, Jack Kerouac, Hunter S. Thompson, Rolling Stone magazine, for starters). Any prospective District 6 candidates should be vocal and out front in criticizing this proposal. They should challenge SFMOMA to choose art over politics. SFMOMA is on 3rd St: what does their board say about this proposal? Choosing a politician over Jack Kerouac's "On the Road" and other publications? Is Peter Coyote going to support the renaming? Rolling Stone's birthplace? This is National in scope, not limited to just a few business owners and local community along our street. 3rd St: it belongs to the people.

3RD ST has been written about and referenced by countless writers, artists and historians.

Point 1: Don’t Rename 3RD ST; don’t rename our neighborhood

Point 2: Don’t Rename 3RD ST after a polarizing political figure

Supporters of KEEP IT 3RD believe that the only way to stop the renaming of 3RD ST is to engage in the classic, political act of lobbying you and other local, state and national figures to dissuade you from pursuing this course of action.

It is too late for the community to gather the necessary votes this year to put this on the ballot box this November. The timing by the Mayor's Office and Supervisor Maxwell has eliminated that possibility.

Future proposals to rename streets should require a 2/3 yes vote by the citizens of San Francisco at the ballot box.

Contact your Board of Supervisors representative today.

What you can do about it: all kinds of action

Begin with letters to Mayor Gavin Newsom and the Board of Supervisors. Then follow that up with home made window signs, chat it up with your neighbors, ask your favorite businesses to put up a "Keep it 3RD" window sign. Show up for the Land Use & Economic Development committee at City Hall when it is scheduled.

Remember, the proposed name change does not come from the community. This wasn't our idea and we don't need to accept it as the "done deal" it may appear to be. Focus on KEEPING IT 3RD, and not debating Willie Brown's merits. Mr. Brown is a polarizing figure, period. We're not debating what he has accomplished or not accomplished, we're simply saying: 3RD ST is not for sale.

Key Contact Information:

Dust off those handwriting skills or bang it out on a keyboard!
Leave a voicemail and send a fax – go for the full trifecta!

Mayor Gavin Newsom’s contact info:

Mayor Gavin Newsom
City Hall, Room 200
1 Dr. Carlton B. Goodlett Place
San Francisco, CA 94102

Telephone: (415) 554-6141
Fax: (415) 554-6160

Submit an email to the Mayor directly from the City’s website:

Board of Supervisors contact info:

City Hall
1 Dr. Carlton B. Goodlett Place
Room 244
San Francisco, Ca 94102-4689

Eric Mar, District 1
(415) 554-7410 - voice
(415) 554-7415 - fax
Aides: Cassandra Costello & Lin-Shao Chin

Michela Alioto-Pier, District 2
(415) 554-7752 - voice
(415) 554-7843 - fax
Aides: Sarah Ballard, Catherine Stefani & Jennifer Stuart

David Chiu, District 3
(415) 554-7450 - voice
(415) 554-7454 - fax
Aides: Rose Chung & David Noyola

Carmen Chu, District 4
(415) 554-7460 - voice
(415) 554-7432 - fax
Aide: Katy Tang & Cammy Blackstone

Ross Mirkarimi, District 5
(415) 554-7630 - voice
(415) 554-7634 - fax
Aides: Rick Galbreath, Vallie Brown, Jeremy Pollock

Chris Daly, District 6
(415) 554-7970 - voice
(415) 554-7974 - fax
Aides: Tom Jackson & April Veneracion

Sean Elsbernd, District 7
(415) 554-6516 - voice
(415) 554-6546 - fax
Aides: Olivia Scanlon & Alexander Volberding

Bevan Dufty, District 8
(415) 554-6968 - voice
(415) 554-6909 - fax
Aides: Boe Hayward & Nicolas King

David Campos, District 9
(415) 554-5144 - Voice
(415) 554-6255 – Fax
No email listed, but try
Aides: Linnette Peralta Haynes, Sheila Chung Hagen

Sophie Maxwell, District 10
(415) 554-7670 - voice
(415) 554-7674 - fax
Aides: Jon Lau & Alice Guidry

John Avalos, District 11
(415) 554-6975 - voice
(415) 554-6979 - fax
Aides: Raquel Redondiez& Frances Hsieh

A KEEP IT 3RD St campaign